Senior Manager, Content
Job ID: R0027425 | Multimedia and Creative | Full Time | Charlottesville, VA
The  Manager, Content manages a team that produces web, video, photo and other digital and campaign assets. The  manager identifies opportunities to optimize the website and individual pages in order to engage consumers and meet acquisition targets for UVA Health's digital and traditional platforms. The  manager should have strong direct response experience and expertise in creating content to engage and convert users.

Management responsibilities include direct supervision of content team members, including writers, video producers and photographers. This role also manages content for digital service line campaigns, editorial projects and blogs. At times, this role will manage outside vendors and agencies to augment department resources.

The  manager should be an experienced writer, editor, strategic thinker and leader who thoroughly understands all forms of marketing communications, digital publishing, digital campaigns and team dynamics. This leader should have a good understanding of AI and UX across multiple mediums and be able to share that knowledge across the team.

As a  member of the marketing team, the manager will interact with Marketing and Health System leadership, as well as service line leadership at various levels.
  • Set strategy for marketing content across print, web, blogs, eNewsletters, video and other visual mediums.
  • Manage, lead and at times hire the content team and set team priorities and goals.
  • Serve as primary content resource for other marketing and health system partners.
  • Understand and translate service line needs into engaging content with a consistent goal of marketing conversion.
  • Build actionable content that generates interest and helps expose the elements that differentiate UVA Health.
  • Work closely with the creative team on collateral, signage and internal displays.
  • Establish an editorial vision and voice and drive consistency across sites and content.
  • Develop and maintain style guide and best practice documents.
  • Drive SEO for findability, as well as campaign optimization.
  • Manage team projects and content work flows through Workfront.
  • Define high-value projects for the video and photo team and prioritize to goals.
  • Develop a comprehensive analytics strategy for all content created and published.

Position Compensation Range: $93,142.40 - $149,032.00 Annually

MINIMUM REQUIREMENTS
  • Education: Bachelor's degree (English, Journalism or Marketing preferred).
  • Experience: 10 or more years of professional communications or writing experience.
  • Supervisory: A minimum of five years of management experience required.
  • Licensure: None.
  • Other: Excellent oral and written communication skills, interpersonal sills, leadership and creativity. Expert-level, or near expert-level, SEO, IA and UX skills. Strong familiarity with major content management systems, such as WordPress and Drupal. Strong familiarity with marketing lead acquisition practices. Strong analytics experience. Healthcare and large organization experience a plus.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.


COVID Vaccination Requirement

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Charlottesville, VA
Charlottesville, VA 22903

Working here.

Magnet Recognition

UVA Health System has one of the nation’s most diverse workforces. We are a close-knit, collaborative team that values the expertise, opinions and contributions of our staff. Our proven patient-first focus drives everything we do and fuels our many accomplishments - from Magnet® designation for our nurses to national recognitions as a top hospital and employer (Magnet is a registered trademark of the American Nurses Credentialing Center).

Quality of Life

Charlottesville, Virginia is one of the nation’s most charming and picturesque places to live and work. Our area boasts many excellent restaurants, wineries and craft breweries; historic sites; Shenandoah National Park and Skyline Drive; and a great selection of homes in welcoming neighborhoods, as well as urban and rural locations. Public transportation is excellent, and you’re just a short drive from the beach or Washington, D.C.