Marketing Specialist
Job ID: R0043454 | Public Relations | Full Time | Charlottesville, VA
The Marketing Specialist is part of a team working in a professional high-performance environment. This position supports the Marketing department and is responsible for a wide variety of functions that support the development and execution of strategic marketing campaigns in support of UVA Health enterprise goals.
  • Works with Marketing Manager and/or Senior Marketing Specialists to implement marketing communication campaigns and initiatives that meet departmental business goals and are consistent with the established strategic marketing direction and goals outlined by executive leadership and marketing.
  • Develops project management plans, inclusive of deadline and budget parameters.
  • Works cross-functionally with other marketing department teams/subject matter experts to develop integrated marketing plans and timelines in support of identified business goals. Responsible for ensuring projects remain on schedule.
  • Tracks competitive marketing activity on a consistent basis, developing insights on messaging and marketing strategy for collective team discussion in order to influence marketing strategy.
  • Generates and resources insights for strategy/creative briefing documents, leveraging business, brand, competitive, and market data.
  • Independently reviews and provides feedback on all marketing materials developed for assigned service lines to ensure UVA Health brand/quality standards and communications objectives are consistently met.
  • Interfaces and communicates directly with clinical stakeholders in support of marketing initiatives.
  • Manages billing/invoices and tracking of marketing spend for assigned service lines/projects.
  • Responsible for completion of ad hoc project initiatives from start to finish under the supervision of the Marketing Manager/Senior Specialist, such as developing marketing recommendations and points of view.
  • Works with department staff to compile and report return on investment (ROI) data and methodologies.
  • In addition to the above job responsibilities, other duties may be assigned.

Position Compensation Range: $49,420.80 - $79,081.60 Annually

  • Education: Associate's degree with 6 years of related marketing experience required. Bachelor's degree preferred.
  • Experience: 2 years of marketing, PR, or ad agency required.
  • Licensure: None required.

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

COVID Vaccination Requirement and Guidelines


Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.




Charlottesville, VA
Charlottesville, VA 22903

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Magnet Recognition

UVA Health System has one of the nation’s most diverse workforces. We are a close-knit, collaborative team that values the expertise, opinions and contributions of our staff. Our proven patient-first focus drives everything we do and fuels our many accomplishments - from Magnet® designation for our nurses to national recognitions as a top hospital and employer (Magnet is a registered trademark of the American Nurses Credentialing Center).

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Charlottesville, Virginia is one of the nation’s most charming and picturesque places to live and work. Our area boasts many excellent restaurants, wineries and craft breweries; historic sites; Shenandoah National Park and Skyline Drive; and a great selection of homes in welcoming neighborhoods, as well as urban and rural locations. Public transportation is excellent, and you’re just a short drive from the beach or Washington, D.C.

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