Marketing Manager
Job ID: R0035246 | Communications Leadership | Full Time | Charlottesville, VA
The Marketing Manager will be responsible for marketing projects related to the development and implementation of innovative, integrated marketing plans designed to build local, regional and national reputation and volume for key clinical specialties. He/she is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Director of Service Line Marketing and Associate Chief, Marketing. The Marketing Manager is a multi-channel marketing expert and responsible for coordinating these plans across traditional and digital platforms and in adherence to the organization's brand strategy.

This position collaborates closely with the Enterprise Communication and Digital Strategy team members, as well as service line leadership, to develop and assess marketing strategies that advance business objectives and build UVA Health's reputation across targeted geographies.
  • Manage a team of marketing specialists of various levels of experience.
  • Advance marketing efforts that elevate the awareness and reputation of the Health System, ultimately optimizing volume and market share.
  • Manage development and coordination of data-driven patient acquisition efforts.
  • Research latest trends in healthcare marketing with an emphasis on digital engagement and acquisition to drive best practices across the team.
  • Evaluate marketing efforts and track progress towards preference and market share goals. Research and analysis may include market share, market position, utilization trends, consumer perception and preference, market demographics and return-on-investment analysis.
  • Serve as strategic and operational lead on select departmental and organizational initiatives.
  • Advance standard work across the team of marketing specialists to achieve business goals with quarterly assessment of current approach to service line marketing.
  • Oversee annual budget planning and tracking.
  • Identify opportunities to improve team processes and efficiencies.
  • Work collaboratively with department staff to compile and report return on investment (ROI) data and methodologies.
  • Manage the budget approved for marketing activities contained in the marketing plan.
  • Work with other staff—writing, design, web, etc.—on development of marketing initiatives.
  • Ensure that materials adhere to the brand, design and graphic standards of UVA Health.
  • Other duties as assigned.

Position Compensation Range: $87,755.20 - $140,400.00 Annually

  • Education: Bachelor's degree required; master's preferred.
  • Experience: 7-10 years of marketing experience with progressive responsibility; hospital/healthcare marketing experience preferred; marketing agency experience desired.
  • Licensure: None.

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

COVID Vaccination Requirement and Guidelines


Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.




Charlottesville, VA
Charlottesville, VA 22903

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UVA Health System has one of the nation’s most diverse workforces. We are a close-knit, collaborative team that values the expertise, opinions and contributions of our staff. Our proven patient-first focus drives everything we do and fuels our many accomplishments - from Magnet® designation for our nurses to national recognitions as a top hospital and employer (Magnet is a registered trademark of the American Nurses Credentialing Center).

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Charlottesville, Virginia is one of the nation’s most charming and picturesque places to live and work. Our area boasts many excellent restaurants, wineries and craft breweries; historic sites; Shenandoah National Park and Skyline Drive; and a great selection of homes in welcoming neighborhoods, as well as urban and rural locations. Public transportation is excellent, and you’re just a short drive from the beach or Washington, D.C.

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