Digital Marketing Strategist
Job ID: R0036522 | Marketing | Full Time | Charlottesville, VA
The Digital Marketing Strategist works as part of the digital marketing team to support digital marketing campaigns. A primary function is supporting digital marketing acquisition campaigns, inclusive of paid search and campaigns, designed to drive patient volume in alignment with institutional business objectives.

The Digital Marketing Strategist partners closely with other disciplines in the Marketing/Communications department, including the marketing, social, CRM/email, and web teams.
  • Support digital advertising and promotional activities across a variety of platforms, including paid search, social, display, and video.
  • Collaborate with team members in the creation of campaign assets, including design, copy, landing pages, and interactive components.
  • Coordinate with the marketing, content, creative, and digital teams to build campaigns.
  • Partner with the CRM team to develop microsites and campaign pages in the CRM system(s).
  • Help manage digital marketing vendors and agencies.
  • Understand and manage the Invoca call-tracking and reporting systems.
  • Measure, track, and report the effectiveness of the campaigns using CRM, Google Analytics, and vendor tools.
  • Integrate campaigns with internal systems, data sources, and tracking.
  • Operate as part of a larger digital team to overlap and backfill in the areas of web maintenance, troubleshooting, analytics, and reporting.
  • Stay current on new technologies; recommend and plan for content enhancements to the system.
  • Communicate clearly to express thoughts and ideas.
  • Manage multiple campaigns/projects effectively.
  • In addition to the above job responsibilities, other duties may be assigned.

Position Compensation Range: $62,670.40 - $100,276.80 Annually

MINIMUM REQUIREMENTS
  • Education: Bachelor's degree required.
  • Experience: A minimum of 3 years of experience in the digital marketing space required. SEM, SEO, social campaign, digital display, and content marketing experience required. Proficiency in digital marketing analytics required. Other skills needed include strong oral and written communication skills and ability to work effectively with a variety of individuals at different experience levels.
  • Licensure: None.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs



COVID Vaccination Requirement and Guidelines

 

Please visit the UVA COVID-19 Job Requirements and Guidelines webpage prior to applying for current information regarding vaccination requirements and guidelines for employment at UVA.

 

 

 


Charlottesville, VA
Charlottesville, VA 22903

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