Digital Marketing Strategist
Job ID: R0036522 | Marketing | Full Time | Charlottesville, VA
The Digital Marketing Strategist works as part of the web marketing team to support digital campaigns, social media, listings management and overall web experience. A primary function is managing the email marketing platform and related lists, templates and landing pages, including our Salesforce Marketing Cloud business unit. Responsibility for creating and optimizing email templates, managing lists and data extensions, sending emails and newsletters, and supporting and training the other users of the system.

The Digital Marketing Strategist is the primary source of communication to all stakeholders and content owners for the email marketing system and related projects. This role will also learn and take on other CRM management, such as data flow management and lead tagging.

This role will also perform light front-end development (HTML, CSS), troubleshooting and application set-up and configuration, as needed. This position will also work to support the organization's strategies and goals relative to internal and external communications.
Support digital advertising and promotional activities across a variety of platforms, including search, social, display and video.
  • Collaborate with team members in the creation of campaign assets, including design, copy, landing pages and interactive components.
  • Coordinate with the marketing, content, creative and digital teams to build campaigns.
  • Develop microsites and campaign pages in the CRM system(s).
  • Manage external email and list vendors and agencies.
  • Manage the email and process workflow across several marketing teams and track progress through Workfront.
  • Use proven understanding of UX, IA and email best practices to create effective templates.
  • Understand and manage the Invoca call tracking and reporting systems.
  • Measure, track and report the effectiveness of the campaigns using CRM, Google Analytics and vendor tools.
  • Integrate campaigns with internal systems, data sources and tracking.
  • Operate as part of a larger digital team to overlap and backfill in the areas of web maintenance, troubleshooting, analytics and reporting.
  • Stay current on new technologies and recommend and plan for content enhancements to the system.
  • Communicate clearly to express thoughts and ideas.
  • Manage multiple projects effectively.
  • In addition to the above job responsibilities, other duties may be assigned.

Position Compensation Range: $62,670.40 - $100,276.80 Annually

  • Education: Bachelor's degree required.
  • Experience: A minimum of 3 years of experience in the digital space and 2 years of email platform management or email marketing campaigns. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
  • Licensure: None.

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

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Charlottesville, VA
Charlottesville, VA 22903

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