Communications Business Analyst
Job ID: R0030023 | Data Analysis | Full Time | Charlottesville, VA
Reporting to the Associate Vice President for Marketing, the Communications Business Analyst supports business and marketing strategy through use of data insights and external research. The ideal candidate is a team player who loves problem solving and collaboration and who won't be shy to ask questions or voice opinions. The Business Analyst works directly with the AVP as well as with others in a range of areas: marketing, social media, digital strategy, creative and content. Creating both standing and ad hoc or special reports, the Business Analyst also serves as project lead to external research agencies and efforts and offers data-informed insights to University Communications team. The Analyst also works collaboratively to produce performance reports for University Communications platforms and products.

  • Provide regular business intelligence and insight to assist in development, assessment and evolution of communications and marketing programs and platforms. The Business Analyst would be expected to:
  • Assist in development of presentations that use data to present findings or inform strategy.
  • Apply data insights and recommendations to evaluate performance, refine tactics and inform longer-term thinking.
  • Identify and share relevant benchmarking and best practice market intelligence.
  • Work to create approaches that measure the impact of our communications efforts with the University's strategic target audiences, including overall perception, resonance of key strategic content themes, efficacy of marketing efforts including paid advertising, and other ad hoc research efforts.
  • Partner with creative, marketing and news teams to assess and test content and creative approaches. This might include A/B testing, creative testing, UX assessment and message testing (including audience insights).
  • Work with University Communications teams to run quarterly performance reports and provide ad hoc reports or measurement programs as appropriate.
  • Build data visualizations and reports using qualitative and quantitative data.
  • Provide ongoing support to inform leadership decisions and priorities, such as:
    • Supporting larger or contracted research projects as appropriate.
    • Periodically assessing and reporting on relevant competitive data.
    • Developing appropriate metrics dashboards.

Skills and Competencies:
  • Highly collaborative.
  • Strong data visualization skills required.
  • Ability to extract meaningful inferences to inform business decisions is key.
  • Knowledge of research sampling and statistics a plus.

Software competencies desired:
  • Microsoft Office (Excel, Word, Outlook)
  • Google Analytics
  • Familiarity with Facebook Insights, Twitter and Instagram analytics
  • Presentation software (Keynote preferred)

Would be expected to work with:
  • or similar
  • Salesforce social studio
  • Experience with other data visualization software may be helpful

  • Bachelor's degree is required.
  • Six years of experience or Master's degree with at least two years of experience is required.

Anticipated Hiring Range: $70K-$80K commensurate with level and experience.

This position will remain open until filled. This is an exempt-level, benefited position. This position will not sponsor applicants for work visas. The University will perform background checks on all new hires prior to employment. For questions about the position or the application process, please contact Daniel Strong,

  • Education: Bachelor's degree.
  • Experience: Six years of experience or master's degree with at least two years of experience.
  • Licensure: None.

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings and programs.

COVID Vaccination Requirement

Due to the scope of President Biden's Executive Order 14042 issued in early September, all University employees, including remote employees, must receive their final vaccination dose by January 4, 2022, unless they have a University-approved religious or medical exemption. The University has updated policy SEC-045 to reflect these new requirements.

If hired by the Academic Division, excluding School of Medicine, School of Nursing, UVA Physicians Group, and the Health Systems Library, you will be required to provide proof of vaccination or be willing to be vaccinated by January 4, 2022. Academic employees may apply for a University-approved medical or religious exemption.

Note: Some medical and safety-sensitive positions require vaccination and are not eligible for an exemption. For more information on how vaccination requirements will apply to you, please visit the UVA New Hire Vaccination Requirements webpage.

2420 Old Ivy Rd
Charlottesville, VA 22903

Working here.

Careers at the University of Virginia reflect a wide breadth of professions, ranging from teaching to administration, IT professionals to financial analysis, research to grounds management, and talent recruiting to facilities management, among many others. Every person here — faculty, staff, student, healthcare professional — helps to advance our world-class institution, encompassing a larger mission of discovery and service.

Quality of Life

Charlottesville, Virginia is one of the nation’s most charming and picturesque places to live and work. Our area boasts many excellent restaurants, wineries and craft breweries; historic sites; Shenandoah National Park and Skyline Drive; and a great selection of homes in welcoming neighborhoods, as well as urban and rural locations. Public transportation is excellent, and you’re just a short drive from the beach or Washington, D.C.